SMC4 Observer - Protection Against Brand Damage
If someone criticizes or attacks your Police force through Facebook, Twitter, LinkedIn or other social media tools, that criticism can quickly go viral before anyone can be aware of the feedback. That is why social media automated monitoring is required.
SMC4 automatically hides inappropriate social media phrases and words, such as profanity, racism and sexist communication posted on social media pages.
SMC4 protects your Police force and individual personal reputations from Facebook, Twitter and LinkedIn public communication sabotage.
SMC4 provides social media content analytics recognizing the difference of an angry conversation such as a complaint versus abusive messages or cyber bullying. SMC4 has automated management tools that knows how to handle each communication, such as a complaint will automatically transferred into a SMC4 Complaints workflow, while social communication that is considered as simply inappropriate such as cyber bullying will be hidden from your social media site.
SMC4 also controls and schedules outgoing social media posts, ensuring that any inappropriate communications are stopped from sending externally.
See how Regina Police manage their brand reputation by implementing SMC4.