Social Media C4 (SMC4) manages and controls all aspects of social media capture, control, communication, and compliance. SMC4 provides a secure single sign on console that enables companies to manage inward and outward social media communications and immediately respond to customer needs. This ensures real time, two way social media controlled communication.
If someone criticizes or attacks your company through Facebook, Twitter, LinkedIn or other social media tools, that criticism can quickly go viral before your company can be aware of the feedback. That is why any organization that cares for its reputation needs to implement social media automated monitoring.
Social Media C4 (SMC4) searches and navigates the social media world seeking and finding conversations important to protecting your company‘s brand and reputation while providing real-time support to your customers.
Social Media C4 (SMC4) enables private and public messages to be scheduled with specific times and dates, or messages can be placed into the social media calendar for release where gaps appear. SMC4 also checks and controls what is scheduled for release, ensuring social media content is appropriate and approved for release, then distributed evenly, managing maximum coverage within your community.
Companies need complete control and visibility of social media content. It has become essential for companies to retain, control, and have ready all social media communication to comply with FINRA, FSA, SEC, and NASD e-Discovery regulations SEC (Rules 17a-3 and 17a-4), and NASD (Rule 3010) eDiscovery regulations.
Social Media C4 (SMC4) provides fully integrated records management capability to control the end to end life cycle of each individual social media communication. SMC4 Records manager provides policy based document retention that complies with formal Records Management standards such as DoD 5015.2, TNA, DOMEA, VERS, ISO 15489, and MoReq.
Customers are using Social Media tools to complain, but Social Media tools such as Facebook, Twitter and LinkedIn do not have automated means to capture, control, and appropriately workflow manage complaints.